San Diego-based Sempra, a leading North American energy infrastructure company, receives a Go-To-Market campaign to increase market visibility in Texas.

Sempra, a leading North American energy infrastructure company sought to build brand awareness in Texas among their key stakeholders. While Sempra had been in Texas for more than 20 years, recent growth and strategic priorities were happening in Texas, yet Sempra had limited name recognition in the state. Initially, the campaign was going to leverage industry events and Sempra’s role at each. However, after the pandemic halted in-person gatherings, Marketwave quickly adapted and shifted strategy to increase awareness and connect with important stakeholder audiences through earned, owned and paid media.

After conducting benchmark research to establish KPIs, a strategic message map for was developed and applied to an integrated campaign introducing Sempra to their key constituents in Texas. A few campaign tactics incorporated: Texas landing page - developed within the corporate site to house news and updates related to their Texas business objectives. Sempra’s corporate social channels - utilized to convey up-to-date Texas content, social graphics and consistently use an #OurEnergyBehindTX hashtag to create measurement opportunities. Video Series - produced to underscore the pillars of our campaign and tell the brand story in a meaningful, engaging way, Newsletters - created and distributed to inform and educate Sempra’s key audiences. Paid Media - executed to show corporate citizenship and increase followers across social channels, drive site traffic and build brand awareness in major Texas cities.